POUND® is a fitness & lifestyle brand based in Los Angeles, CA. The workout combines cardio, Pilates, isometric movements and plyometrics with constant simulated drumming—all to loud, kick-ass music. An energizing, infectious, sweat-dripping workout, each strike of the Ripstix releases a primal aggression as well as a neuromuscular reward of mixing sound and movement. It allows you to truly become the music.
Created in 2011, POUND® is led by Co-Founder and CEO, Kirsten Potenza, and currently taught by over 15,000 instructors around the globe. Their mission is to change minds before bodies using beat and alternative movement to launch participants to new heights of self-worth, happiness and human connection. AKA, release their INNER ROCKSTARS.
As a community, POUND® believes they have the ability to inspire a nation, to turn the fitness world on its head, and truly find alternative ways to ROCK. They believe in creating environments that elicit confidence, enhance unity, and ultimately release the PERMISSION TO ROCK.