Before joining Polar, the pioneer of wearables and world market leader in heart rate monitoring, Sander gained experience in managerial marketing & sales positions for world-leading selective consumer brands. At Polar he was able to witness, and be actual part, of the early start of the digital training movement.
His experience on digital training solutions and wearables isn’t just theoretical but is fueled by insights from helping to grow a successful business based on data, innovation and sports.
An outspoken view on the club industry, training guidance and opportunities for all professionals involved sometimes have an awakening effect on audiences.
At Rimini Wellness Sander will reach out to professionals in the club industry and urge them step-up when it comes to the use of wearable technology and digital training guidance to help preserve the added value of fitness professionals for consumers.