Online Ticket
28 - 31 MAY 2020
Kirsten Potenza

With the words, ‘Be Good. Do Good.’ inked along her right foot, Kirsten Potenza, CEO and Co-creator of POUND: Rockout.Workout., leads her body, life and business with that mantra. 

Potenza founded POUND at the age of 24, but was an entrepreneur long before that, opening an arts and crafts store in her backyard when she was 6 (aptly named, the ‘Forget-me-not Shop’). She grew up in a tiny town in upstate New York and began playing sports at the age of 5, eventually becoming a Division One athlete at UCLA. But it wasn’t until she left college and was no longer playing team sports that she realized there was a shift in what motivated her - and others - to workout. 

“I went from working out with purpose, camaraderie and lots of cheering, to moving my body just to look better - it didn’t feel right." Potenza designed POUND to be something that connected people directly with the beat, using music as an escape to empower and motivate. She believes strongly that a workout should feel as powerful and moving as playing or listening to music.


Today, POUND transcends the common experience of the gym through the fusion of movement and making music. 'Human beings are yearning for human connection and want to be part of something that’s bigger than a workout.’ says Potenza. "Movement should serve a purpose and have purpose—fitness should be about how the body performs, and feels - not how it looks. As a company, we aspire to change minds before bodies and create a space and an environment where everyone feels welcome and accepted."

Now with over 20k trained instructors in over 90 countries, Potenza feels strongly that POUND and its passionate community have the ability to shift the fitness conversation and be a catalyst for change. 

Potenza has appeared on Live with Kelly, The View, The Steve Harvey Show, Good Day LA and is currently featured in Adidas Women's 'Here to Create' campaign.