Les Mills

Les Mills is the international leading company in group fitness: since 1968, we support more than 21.000 fitness clubs in 110 countries. With over 50 years of experience in this field, we keep clubs at the forefront of market trends.

We support managers through 3 key pillars:

• Group fitness management: advices and tools to support clubs and help them manage and optimize their business.
• Instructor training: a highly qualitative pathway, based on the latest coaching and motivation techniques and designed to engage gym clients effectively and foster long-term loyalty. Through the Les Mills Releases App, instructors stay updated and receive regular education to become group exercise leaders.
• Marketing: we regularly provide new marketing contents to assist clubs in their communication. Managers have access to a digital platform 24/7, where they can find constantly updated images, videos, social media content, etc.

Our mission is to promote a healthier and fitter planet by offering innovative and safe workout programs to fitness clubs, developed by industry experts based on studies and scientific research. Before being released to the market, each workout is tested and verified by former athletes and sports doctors. With 21 dynamic and constantly evolving programs, we guarantee effective and motivating workouts for everyone.