GIUSEPPE ALFREDO IANNOCCARI, obtained his first degree in Clinical Psychology and his second degree in Business Economics. After his Master's degree in Neuropsychology and his PhD in Clinical Psychology, in 2004 he founded and is president of Assomensana, a non-profit organization that operates in the field of neuroscientific research. He teaches Socio-Psycho-Pedagogical Sciences at the Faculty of Medicine of the State University of Milan and is a trainer and business consultant on the topics of neuroscience applied to the development of human potential.